One of the biggest challenges of digital marketing and engagement is the creation of content that has context and is relevant to not just your business but the season. People love to share relevant digital content which includes a stunning image, message, call to action and relevant hashtags related to “National Days, Holidays and sometimes even phases of the moon! Likes and shares increase your brand recognition, reputation, and digital engagement.
To help you monitor events and holidays, check out:
Include National Days, Holidays & Moon Phases
It is essential that you strive to engage your fans and followers and generate more likes and shares by creating tailored social media posts and content relevant to your brand, industry sector, national days, holidays, and events. Also tie social media marketing posts to a sale, event, unique offer, or another incentive to gain traction.
How to Find Relevant Hashtags
Hashtags are important on social media as they enable your content to be found by the right people. Using relevant hashtags helps your content to be found and helps drive traffic to your content so that you can boost views, likes, and shares. Simply type the word “hashtag” into your browser followed by either your:
Retheme Your Social Media Accounts for the Season
Visual changes to can be simple, such as adding a Santa hat to your existing logo, or can be larger, and include changing all of your branding (temporarily) to colours associated with certain days, such as pink or red on Valentine’s Day, or green for St. Patrick’s Day. Changing your standard branding can prove tricky if you do not take the necessary steps to revert material once the season has passed, so be sure to create a schedule to change materials back to standard branding once the celebratory season has passed.
Social Awareness – Seasonal Causes and Charities
Content like this brings positive attention to your business because it suggests that your brand is committed to awareness, attuned to social needs, and is unafraid to draw attention to things that truly matter, rather than placing unending emphasis on your business. Virtually every festival and celebratory season involves gratitude in some form or another and taking the time to express your gratitude for family, friends, colleagues, employees, and local businesses can help your followers recognise your devotion to kindness, consideration, and healthy attitudes and practices.
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