Your website is the cornerstone of your digital presence of your company brand. It only has seconds to make a positive impression of your brand, products, and services on your target audience. The internet has provided your target audience which is comprised of potential clients and customers with all the information they need to search for you brand, products and services. Recent research indicates that 94% of potential clients research products or services before making a purchase or engaging with a company, brand, or website. A professionally designed, built, and optimised website will show up in search results and be fast, responsive, and mobile-friendly.
The success and growth of your company hinges upon your digital strategy and the ability of your website to not only attract new prospects but convert to advocates, subscribers, and customers. Driving traffic to your website requires a strategic, multi-faceted approach and should reflect a deep understanding of your target audience and how your products and services can fulfil their needs. Your website should offer a range of opportunities for potential clients and customers to engage with your brand.
Here are the top ten must-haves to drive traffic to your website to increase engagement and sales:
Your website objectives should be in line with your business objectives. Ask yourself whether you trying to build a GDPR compliant database, increase brand awareness, get people to come to your ecommerce business and sell products from your website? You may have one or more of these goals but it’s important to first clarify your objectives, and then prioritise them. Once you have clarified your objectives you will be in a better position to not only plan your website design and structure but create content that will appeal and engage your target audience and drive them to a particular action or actions to meet your objectives.
In order to succeed, each company should know its audience, and this is doubly true of ecommerce companies. If you are unsure of your target audience contact a specialist ecommerce agency which can research and define your target audience and “buyer “persona” for your business. Your business marketing and website strategy should be conducted with the end user in mind. ; of course, you know your audience better than anyone, and so we will work closely with you throughout the design process, listening carefully to your ideas and ensuring that your new ecommerce website is perfectly attuned to the needs of your customers.
Investing in a bespoke website is in some ways similar to investing in a bespoke suit, it is tailored specifically for you and will cost more than buying “off the peg.” You desire to make a statement and expect better quality fabric, finish, and longevity. It is tempting to opt to buy a website template and work with one of the many website template companies and try a “do it yourself” website design and build. There are hundreds of cheap, pre-made ecommerce packages on the market, but none of these will meet the specific needs of your business and your audience When it comes to quality lead generation, a website designed and developed by a professional website design agency can ensure that your website not only looks great but will function to increase brand recognition, engagement, leads, sales, trust, and customer confidence levels.
Research shows that 57 percent of mobile users will abandon your website if it takes more than 3 seconds to load and 30 percent will abandon a purchase transaction if the shopping cart isn’t optimised for mobile devices. Your website should not only look good but provide the full functionality required to meet all your objectives on mobile devices. All your social media icons, html links, and pages should function seamlessly and be designed to load clearly and quickly on any mobile device.
Your website should have a range of customer service communication options including website contact form, subscription form, telephone number and live chat. Your social media icons and html links, testimonials and portfolio should all be clearly highlighted. Customer service research indicates that more customers are satisfied with live chat, than other forms of communication such as email, phone calls, web form or social media messaging.
A professional website designer and development agency are constantly aware of changes to Google and other competing search engines algorithms and can ensure that your website pages are relevant to a potential prospects, improve user experience and are prioritised in search engine rankings. Professional website developers review and optimise meta descriptions, title tags, URL structures etc. to improve your onsite SEO.
It is a fact that people don’t trust poorly designed websites and will leave before they place an order or make an enquiry. Your brand and website content should be unique, distinctive, and consistent. A professional website designer and developer will ensure the same fonts, colours, styles, and layouts are used across every page on your website. It is essential that your website has a site map, “Terms and Conditions” as well as “Privacy Policy” which can be easily found and understood. They will also highlight your professional accreditations, memberships, and testimonials on relevant areas of your website. Some of the types of testimonials to consider are video testimonials, product reviews, and quote testimonials. With 84% of customers trusting online reviews, you cannot afford to disregard the importance of testimonials from your website.
Once you have clarified and prioritised your business and website objectives creating a compelling call-to-action requires more than simply adding a “Buy Now”, “Subscribe” or “Contact Us” button to your website. Each call-to-action featured on your website should be strategically designed and positioned to convert as many leads as possible with a follow up remarketing action built into the programming. Remarketing refers to engaging audiences who have already interacted with your website, to encourage them to take complete the initial action or lead them to the next desired action outlined in your objectives..
Not all ecommerce websites are created equal, so you need a modern bespoke ecommerce website, developed by experienced website professionals. All ecommerce websites should feature brilliant design and an intuitive interface that makes it easy for customers to purchase your products online. Ecommerce website designers and developers use the very latest coding techniques and integrations to outperform your competition. Every ecommerce website should offer trusted payment options such as Sage Pay, PayPal, WorldPay, and Stripe. They offer your customers a smooth, speedy, and secure checkout experience. ECommerce remarketing refers to built in options which engage customers who have been interrupted during the checkout process to remind them to complete the purchase.
To ensure your website is performing at optimum levels to meet your business objectives always request monthly reports from your professional website design agency to keep track of your website performance after it goes live. They will be able to measure and report on traffic levels, engagement, enquiries, calls, sales etc. that will tell you more about your users and how they interact with your website. Professional website design agencies will also be able to offer tailored advice on other bespoke Customer Relationship Management (CRM), paid advertising and off site SEO options which can enhance your discoverability and Google rankings.
The surest way to attract advocates, subscribers, customers, prospects and generate sales is to seek the guidance of a full-service digital marketing agency. Once you have researched and identified your key business objectives (KPIs) and priorities you can rest assured that the ten strategies above will be able to be implemented in a professional, results driven manner.
Our team of website designers, programmers and marketing experts can help your business succeed through digital marketing. I invite you to schedule a free consultation with me to learn how.
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