This is an auctioning type system allowing advertisers to bid for their ranking within Google. When someone searches for a particular keyword or phrase within the Search Networks like Google, sponsored search results are displayed as a result. These sponsored search results then deep link the searcher through to a targeted and relevant website relating to the initial search term.
Pay Per Click Management advertising is the most targeted and cost effective form of advertising available. And being digital marketing, it’s measurable and therefore incredibly accountable.
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