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Increasingly companies are realising it is no longer sufficient to just redevelop and redesign websites in order to provide an attractive and informative shop front for the business. They have realised they need to take a serious professional approach to developing their business utilising modern technology and channels. Without an effective integrated digital strategy, businesses are left behind by competitors who have grasped the advantages of the digital age. The key to success is to combine technology and brand communication into one cohesive strategy, to drive search engine visibility, attract more interested visitors to the website who purchase products and services.
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Facebook fan is more than 41 percent more likely to recommend the product to his friends and family. Tap into the trend and increase your referrals through a variety of social media approaches — including company pages, tweets, blogs and by providing interesting information and articles that customers will want to share with their friends. Twitter is a key way for a business to develop awareness, raise its profile, understand its market and interact with existing and future customers.
LinkedIn allows you to network with your contacts, see who they know, and then see who you’re connected to in turn. It’s focussed on business users, and search engines pick up your LinkedIn page, so if someone is looking specifically for you, they might well find that first. Pinterest is gathering momentum in the business engagement sphere. A Pin is an image or video which contains a link back to their source and can be monitored through referral traffic.
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Develop a variety of useful and authoritative thought-leadership collateral and activities which include articles, blogs, videos, whitepapers, speaking engagements and involvement with key 3rd party organisations.
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Based on the idea that customers trust the recommendations of their friends, family and colleagues it is understandable companies use referrals to increase business and gain new customers. Timing is everything, so ask when you've completed a successful service or resolved a difficult issue for the customer. A well-designed cross-promotional strategy with another local business can drive up the level of exposure and referrals you receive, i.e. an IFA linking with an accountant.
65% of new business comes through referral (NY Times)
48% of job vacancies get filled by referral (LinkedIn)
People are 4 times more likely to buy when referred by a friend or colleague (Nielsen)
Referred customers spend 13.2% more than others. (Marketing Week)
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WSS Creative assess individual business requirements and budgets and strive to add value with activities which improve quality and accessibility of communication to build brand reputation and sales. We can create and manage your integrated digital strategy and provide your business with a sustainable competitive advantage.
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