Radio can be a very effective channel to consider as part of your marketing mix. We can work with you and guide you through a myriad of options which can be tailored to suit your business needs and budget. Our experience and expertise ensures that you fully understand the options. WSS Creative has established relationships with many stations and is in a great position to assess how radio advertising could provide an exciting step for your business.
Listeners use radio for emotional reasons – to keep their spirits up, to stop themselves from feeling bored in a car or while doing daily chores. This leads to them seeing radio as a kind of friend, and this is a valuable context for an advertiser to appear in.
There are many reasons to consider radio marketing as part of your annual advertising and activity planner.
Radio advertising has unique traits that make it work, such as its low ad avoidance media, how it works so well with other media and how close the listener feels to the medium.