Radio Advertising Essex
Radio Advertising Essex

Have you ever considered advertising your business, services or products on the radio?

Radio can be a very effective channel to consider as part of your marketing mix. We can work with you and guide you through a myriad of options which can be tailored to suit your business needs and budget. Our experience and expertise ensures that you fully understand the options. WSS Creative has established relationships with many stations and is in a great position to assess how radio advertising could provide an exciting step for your business.

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On air campaigns cut through and deliver impact
  • Develop integrated cross-platform campaigns
  • On air campaigns that cut through and deliver impact
  • Tailor made competitions for your brand
  • Sponsorship of local and network features
  • Innovative interactive solutions from sponsorships to vodcasts, microsites to mobile apps
     

We will be happy to discuss your business requirements and investigate the best way to utilise radio as part of your marketing mix

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Your Radio Advertising Essex
  • Tailormade competitions for your brand
  • Sponsorship of local and network features
  • Innovative interactive solutions from sponsorships to vodcasts, microsites to mobile apps
  • Award winning creative writers
  • HeartAngels to get your product out and about.

Listeners use radio for emotional reasons – to keep their spirits up, to stop themselves from feeling bored in a car or while doing daily chores. This leads to them seeing radio as a kind of friend, and this is a valuable context for an advertiser to appear in.

 

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7 Reasons for Using Radio

There are many reasons to consider radio marketing as part of your annual advertising and activity planner.

Radio advertising has unique traits that make it work, such as its low ad avoidance media, how it works so well with other media and how close the listener feels to the medium.

  1. Radio offers efficient targeting
  2. Radio reaches people at relevant times and places
  3. Radio reaches out in an ad avoidance world
  4. Radio has a “multiplier effect” on other media
  5. Radio creates a large “share of mind” for a brand
  6. Radio drives response, especially online
  7. Radio is “a friend”

 

Radio Advertising Essex

A study conducted by the RAB (Radio Advertising Bureau) jointly with the Internet Advertising Bureau revealed that radio and internet are highly complementary in this respect. 57% say they have “checked things out on the internet after just hearing about them on the radio” 39% say that “radio ads have prompted me to search for something on the internet”

Our Other Advertising Services Include:

Google Business Virtual Tour | POS and Packaging | QR Code Readers | Radio Advertising | Signage | Shopping Centre Advertising | Email Marketing

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