New Year New Marketing Strategy
Welcome the new year with a new business social media marketing strategy. We can help with your Social Media Marketing Strategy. A new year represents an opportunity to begin again and review what hasn’t worked or isn’t working for your business. A fresh marketing strategy means new opportunities to increase brand awareness, engagement and sales. Marketing is always changing, with new trends emerging and old ones fading away. If you want your business to be successful in 2023, you need to be aware of the latest marketing trends. In this blog, we will discuss the five marketing trends which are key to your new business marketing strategy.
Short Form Video Content
It is predicted that in 2023, more businesses will begin to use short-form video content on TikTok, Instagram Reels, Twitter Fleets and YouTube Shorts. Video remains king In today’s media environment, with the average user now watching 19 hours of video content every week. Unsurprisingly short-form video accounts for 80% of all mobile data traffic it is the top format for B2B marketing content. Use these tools to reach a wider audience and engage customers with entertaining and creative content and create a stronger connection between your brand and consumers. Even if your business is not diving into the world of TikTok, video content as part of your social media strategy is extremely important, and it doesn’t have to cost the earth to produce.
Customer Retention
Studies have shown that it costs around 5-25 times more to acquire a new customer than it does to retain an existing one. Therefore, businesses in 2023 will focus on customer retention strategies such as loyalty programs, personalised discounts and customer experience optimisation. This will become increasingly important as the economic downturn begins to bite. Today, consumers have higher expectations than ever before. You can have the best content in the world — but if you give users a poor experience, it just won’t perform well.
This means you must prioritise the user experience in terms of:
Provide customers with content that addresses their concerns or solves their biggest problems. If you are unsure which UX changes matter the most, try A/B testing. If you test only one variable at a time, you’ll learn which features your audience likes the best.
SEO
Search engine optimisation (SEO) will be more important than ever in 2023. If you haven’t already invested in optimising your website to make it more discoverable for search engines, do it now. SEO has been important since the dawn of Google. Search engines are getting smarter, making it essential for you to revise and update your SEO strategy. Search engines have figured out what users want, so focusing on creating high-quality, relevant content that fits the needs of your customers allows Google and other sophisticated search engines to organically raise that content to the top. Use strategic keywords to show up on the first page and then let the quality of the content speak for itself.
Audio and Podcasts
Audio is becoming an increasingly popular form of communication in 2023. Right now, podcasts are still the dominant audio content marketing trend, but that could change. Live chat rooms like Twitter Spaces give listeners a live version of a podcast. Platforms like Clubhouse and Discord are also on the rise, so don’t underestimate the value of live audio content marketing. With the rise of podcasts and streaming services, companies are using audio to reach customers in a more engaging way. Podcasts can be used to provide expert advice or entertaining content while streaming can be used to host virtual events or interviews.
Social Media Marketing Strategy – Responsibility
As consumers become more aware of their environmental impact and ethical practices, 2023 will see an increased focus on social responsibility. Companies that prioritise sustainability, ethical sourcing and giving back to the community will be seen in a more positive light by consumers. Becoming a more socially responsible business is a marathon and not a sprint. The important thing is to include social responsibility in your new business and marketing strategy. Be transparent about your progress by creating engaging digital content which communicates your transformation to a genuinely socially responsible business.
Summary
Although these five trends are expected to dominate marketing this year and will help you to stay ahead of your competition, you need to adjust your strategy accordingly. It is more important than ever to let consumers know who you are not just what you are selling. Renewed your focus on bringing human connection all your content and their digital experience of your brand. By incorporating these five trends into your marketing plan, you will be better positioned to succeed in 2023. Get a quote today to discuss your social media marketing strategy. For all the latest news and events follow us on Facebook, Instagram.
Contact us
